Without a doubt, South Austin is one of the hippest and coolest neighborhoods in Austin. South Congress, or "SoCo" is the main area for shopping and home to much of what the slogan "Keep Austin Weird" really means. Located between Riverside and Oltorf in South Austin, the avenue is the home to hip boutiques, popular bars and restaurants, and quirky businesses. Walking distance from Downtown, so it is visited by thousands of tourists and locals daily
Perfectly capturing both Austin’s hometown hippy vibe and metropolitan feel - it is the one and only place in the city where you will find a world-class costume shop, old-fashioned candy store, vintage clothing boutique, and historic music venue all in one location. SoCo is also where you can find some of Austin's finest food trailers, serving a variety of treats from smoothies and shaved ice, and from tacos to Moroccan!
Once a month street vendors and artisans set up shop on SoCo for “First Thursdays,” a monthly event and outdoor market. South Congress shops also stay open late, often hosting in-store events and specials. Don’t be surprised if you encounter street performers and find yourself dancing to live music while strolling SoCo.
South Congress epitomizes the laid-back and friendly vibe of Austin, and it offers a wonderful view of the Austin Capitol. Surrounding this vibrant shopping & dining center is one of the city's most coveted neighborhoods.
South Congress was a haven for retro clothing before it became SoCo. Lucy in Disguise with Diamonds is where Bob Dylan is rumored to have shopped for retro outfits. The avenue is lined with funky, unique to Austin stores with an Austin friendly feel.
Feeling funky? Pick a fun and unique item for the house, at Uncommon Objects. So embrace your inner "Weirdness" and feel right at home in SoCo.